Steps to Maintain Grassroots Momentum During Downsizing Acquisitions and Mergers

  1. Enlist the organization’s change agents (the survivors!) to your cause.
  2. Become a spin doctor.
  3. Follow up on all rumors and questions. Let nothing go unanswered. Mixed messages are deadly to productive change.
  4. Increase the frequency of communications among your key leaders.
  5. Involve volunteer leaders in developing new processes and procedures as a result of the new structure.
  6. Realize that you will have to increase your training and orientation efforts at this time – the “survivors” can be helpful but distracted, and the new hires won’t know anything about the program.
  7. Acknowledge the organizational changes and those who have served you well in the past. Recognition ceremonies are important to maintaining a grassroots culture.
  8. Accept a degree of uncertainty, but don’t communicate uncertainty to the troops.
  9. Just do it – hesitation is not the message you want to convey.