2015 I2M Agenda

Please note that there is a 15-minute break between each workstorm.
KEY: A “Crowdsourced Workstorm” refers to a crowd sourced session.
The content is completely generated by conference attendees with the assistance of a facilitator.

Wednesday
December
9

11:00 a.m.–5:30 p.m.

REGISTRATION

1:30–1:45 p.m.

PLENARY SESSION
How to Maximize Your I2M Experience

1:45–2:45
p.m.

PLENARY SESSION
SCIENCE OF INFLUENCE
Raising Your Influence IQ with Authentic PAC and Grassroots Communications
Dr. Kelton Rhoads

2:45–3:00 p.m.

BREAK

3:00–4:00 p.m.

PAC Workstorm
Big Data or Meaningful Data?
How to Use Relevant Data to Grow Your PAC Fundraising and Develop PAC Champions
Katharine Emerson,
Meaghan Killion Joyce

Live & Uncut Grassroots Workstorm
Dissecting Your Fly-In Fails and Successes
Chris Conner

4:00–4:15 p.m.

BREAK

4:15–5:15 p.m.

Live and Uncut PAC Workstorm
Live & Uncut: Analyzing Your Fundraising Fails (and Successes)
Amy Showalter

Grassroots and PAC Workstorm
Increasing PAC and Grassroots Volunteer Commitment
Rick Lynch

5:30 p.m.

The Innovate to Motivate® Salon
(outside location)
Table Topics:
Election Year PAC Disbursement Strategies
Grassroots Software Solutions
PAC Software Solutions
Best Government Relations Tech Tools

6:30/7:00/7:30 p.m.

I2M Dine Arounds

Thursday December 10

8:30–9:45 a.m.

BREAKFAST–PLENARY SESSION
There’s Nothing Very Sociable About Social Media Crises: How to Prevent Them, and What to Do When You Can’t
Jonathan Bernstein

9:45–10:00 a.m.

BREAK

10:00–11:00 a.m.

Professional Development Workstorm

The Leadership Journey: Raising Your Leadership Lid

Carolyn Hutsen

Grassroots & PAC Workstorm
Your 2016 Political Engagement Program Checklist: Leveraging Election Year Politics for Increased Political Involvement and PAC Funds
Matt Robbins & Tom McMahon

11:00–11:15 a.m.

BREAK

11:15 a.m.–12:15 p.m.

Professional Development Workstorm

Taking on Goliath: How to Influence Up — Inside and Outside Your Organization
Travis DosterJamie Richardson

Grassroots & PAC Workstorm
Increasing Volunteer Productivity through Volunteer Accountability
Christopher Masak & Magenta Ishak

12:15 p.m.

BOX LUNCH — FREE AFTERNOON

6:30/7:00/7:30 p.m.

I2M Dine Arounds

Friday December 11

9:00–10:15 a.m.

BREAKFAST–PLENARY SESSION
Professional Development
Staying Relevant for Career Longevity
Jack HornerJody Thomas

10:15–10:30 a.m.

BREAK

10:30–11:30 a.m.

PAC Workstorm
FEC Cranks Up the Rulemaking Machine
Brett Kappel

Grassroots & PAC Turbocharge Workstorm
From Activity to Achievement Turbocharge:
Next Level Metrics that Matter
Amy Showalter

11:30–11:45 a.m.

BREAK

11:45 a.m.

LUNCH
INNOVATION AWARDS

1:00 p.m.

ADJOURN