AMY SHOWALTER
President
The Showalter Group, Inc.
Momentum and Motivation for Grassroots Success

Amy Showalter, grassroots productivity expert, is a national grassroots consultant and professional speaker who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness.

Known for her candid, to-the-point style and innovative approaches to grassroots programming, Amy will tell you what you need to know to establish a motivating, innovative grassroots program, as well as what you must do to rejuvenate your existing grassroots efforts.

Amy has galvanized thousands of grassroots evangelists and staff for her clients who want to advance their cause politically. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). Under Amy’s direction, CAP’s membership grew 100 percent in just nine months, to more than 12,000 employee, agent and retiree members in 17 states. In 1996, more than 2,000 public affairs professionals across the country ranked Nationwide’s program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism)

She now delivers results-oriented consulting and development services for national trade associations and Fortune 500 companies. She has revitalized programs at Southwest Airlines, the American Cancer Society, State Farm Insurance, and the International Dairy Foods Association, to name a few.

In addition to her quarterly newsletter for Public Affairs professionals, Amy’s grassroots productivity articles are regularly published in national trade association newsletters and regional business publications. She authored three chapters of the Public Affairs Council’s grassroots book, “Winning at the Grassroots.” Amy is also a frequent guest on radio talk shows across the country, where she reveals her research findings on what makes politicians tick.

The Showalter Group created the Political Involvement Program Innovation Award to reward innovative practices in corporate and association grassroots, PAC and technology. The award is presented annually at the National Conference for Political Involvement Professionals.

She is a member of the National Speaker’s Association, the International Coach Federation, and serves on committees of several national organizations dedicated to advancing the government relations profession.

Amy has worked “inside” the system as a Legislative Aide to Ohio Senate President Richard Finan, and as a lobbyist for the Ohio Chamber of Commerce, where she represented the interests of the Chamber’s small business members.

“Amy’s enthusiasm is contagious. I will use this information in formalizing our PAC member appreciation program. It’s a great topic. I wish we had more time.”

Callie Jill Denton - Public Affairs Manager - Kansas Trial Lawyers Association

“The program on motivation was, in itself, very motivational! It’s going help me get pumped up and stay pumped up.”

Graham Dodson, American Electric Power

“Amy is an excellent, entertaining, and informative presenter. She showed me the importance of being positive in showing progress, even though we are talking to our members about the same issue year after year.”

Jeanne Little, Society of American Florists

“Superb!”

Susan Goodman - Director, Legislative Awareness - Southwest Airlines

“Thanks Amy, you inspire me for another year!

Lori Joubert - Manager, Legislative Awareness - Southwest Airlines

“You did a great job! First class all the way. And fun!” Brian Raymond – IBM

“You are my stars and my heroes. Thanks for taking this meeting to another level!” Cassi Baker – SBC – Ameritech Ohio

“Tony, Amy and Peter always stay steps ahead of the crowd. Keep up the creative work. Looking forward to next year’s event!”

“Your energy is amazing. Overall, this conference is a winner!” Caroline Rowe – DuPont

“Every time I turned around, Peter, Amy and Tony were skulking around, asking for feedback, offering suggestions and talking to participants. This was such a welcomed change from other meetings where the staff congregates in a dark corner at the registration desk.” April Demert – American Veterinary Medical Association

“This was a great conference. Thanks for your hard work.” Carter Headrick – Campaign for Tobacco-Free Kids.

“[They were] always working, asking questions and people’s opinions. Nice touch.” Darrin Klinger – Strategic Public Partners

“Amy provided great professional insight.”

“Extremely helpful and kind.”

“All of the hosts were extraordinarily friendly and helpful.”

“Peter made me feel the conference was worth the trip after one session!” Geoff Simon – MDU Resources Group

“Wonderful, supportive, responsive.” Laura Feldman – NCPSSM

“Tony, Amy and Peter were extremely helpful. They were all full of energy and put together wonderful sessions. Great conference!”

“Absolutely helpful – as always! You all did a great job.”

“Delightful.” Bob Ambrose – Great River Energy

“Amy’s passion and enthusiasm is unparalleled and I always learn something new every time she speaks. She forces me to think more creatively and ‘out of the box.’ Inspiring!”   Kathleen Nelson – International Dairy Foods Association

“Very friendly – considerate. Great to meet you.” Anne Feleppelle – KeyBank

“Peter is awesome!” Lisa Ludwig – JUNO

“Amy is great – very motivational and inspiring!”

“They were the BEST!” Cathy Taylor – Timken Company

“You guys are the best! Great conference.” Mia Masten – Grocery Manufacturers of America

“Each was accessible, friendly and impassioned. A great team!” Linda Lucas, American Speech-Language-Hearing Association

“…Our hosts were the most valuable speakers. You know how to keep the audience interested and motivated. When I left all three of your sessions, I was energized.” Cathy Taylor – Timken Company

“The conference proved to be invaluable for me as I get my PAC up and running. Thanks again for sharing your wealth of knowledge.”

“Great! Thanks for all the hard work.” Linda Lucas – American Speech-Language-Hearing Association