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How to Avoid the Tripping Point During Your Advocate Hill and State House Visits: Part Two

Submitted by I2M on June 23, 2010 - 9:04am

 Utilizing the Science of Influence – For Advocates and Professional Lobbyists

How to Avoid the Tripping Point and Maximize Your Advocate Hill and State House Visits: Part One

Submitted by I2M on June 21, 2010 - 10:26am

Grassroots advocate Hill visits are a necessary activity for groups who are serious about impacting the legislative process. Why don’t these opportunities create raging grassroots thunder advocates? Why don’t the visits result in converted legislators?

Rewards and Recognition for PAC and Grassroots Members: Part Two

Submitted by I2M on June 9, 2010 - 7:30am

The No-Cost Motivator – Helping Them Become More of Who They Are

Rewards and Recognition for PAC and Grassroots Members: Part One

Submitted by I2M on June 8, 2010 - 6:38am

Providing significant rewards and recognition have been a constant mantra of government relations professionals who want to increase participation in their PAC and grassroots programs. In fact, the program I led for nine years, the Nationwide Insurance Civic Action Program, was a leader in establishing systematic informal and formal recognition programs which were duly copied by corporations across the country. I have always been a stalwart advocate of rewards and recognition.

Rewards accomplish several positive things for your PAC and grassroots programs:

Building Your Volunteer Network: Make Your Group Memorable

Submitted by I2M on June 3, 2010 - 8:21am

 This is the fourth and final post in a series about how any organization with 501(c)(3) status can build a grassroots advocacy network and do lobbying within the confines of the law.

Building Your Volunteer Network: Connect with Legislators

Submitted by I2M on June 2, 2010 - 6:23am

 This is the third post in a series about how any organization with 501(c)(3) status can build a grassroots advocacy network and do lobbying within the confines of the law.

Building Your Volunteer Network: Retain and Motivate

Submitted by I2M on May 24, 2010 - 9:38am

This is the second post in a series about how any organization with 501(c)(3) status can build a grassroots advocacy network and do lobbying within the confines of the law.

Step Two: Retain and Motivate

Be very specific about what you want your volunteers to do and give them lots of support. I’ve watched advocacy programs struggle because staff members don’t set concrete requirements and measure how well their volunteers meet them.

Building Your Volunteer Network: Recruit Volunteers

Submitted by I2M on May 17, 2010 - 9:15am

This is the first post in a series about how any organization with 501(c)(3) status can build a grassroot

Prime Fib #1: Access to the Senior Leaders of the Company

Submitted by I2M on May 10, 2010 - 8:08am

“Employees who serve on the PAC Board will have constant access to the senior leaders of the company.”

Obviously, the person who said this has never served on a PAC Board, had to recruit PAC members or manage a PAC. Those of us who have served in one of these capacities know that nothing provides constant access to your senior company leaders.

How to Maximize Your Key Contact Training

Submitted by I2M on May 4, 2010 - 7:07am

Grassroots training should be an ongoing process, not one that is over when the trainer leaves. There are services a grassroots trainer should provide before, during and after your training so that you can maximize the benefits of the training. You should never accept “hit and run” or “off the shelf” training. However, that subject is another article!

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